Brands Stories

• LISA × MINISO Global Pop-Up Opens at Omotesando Hills
• TOFROM YAESU TOWER Opens at Tokyo Station With 55 New Shops and Restaurants
• Helluva Boss Pop-Up Store Opens in Ikebukuro
• 13 Asian Fashion Brands Are Coming to Harajuku for the Second "60% meets and ST TOKYO" Pop-Up
• Levi's × Rosé Pop-Up Opens in Shibuya First, Ahead of Seoul and Shanghai
• Laforet Harajuku Mixes Fashion, Music and Anime in Its Autumn 2026 Lineup
• Japan’s First Permanent Star Wars Official Stores Are Opening in Tokyo and Osaka
• Cup Noodles Museum Yokohama Turns 15 With a Citywide Chicken Stamp Rally
• My Melody and Kuromi Rooms Open New Reservations at Tokyo Dome Hotel
• Toyota Plans AI-Enhanced Level 2++ Driving Assistance for 2028
• NIJISANJI EN's BY THE BEAT Drops the "MERORI" Music Video, Part of a New Monthly Song Project
• hololive production Is Coming to Anime NYC 2026 — Here's the Talent Schedule
• VTuber Cover Songs (Utawaku), Explained: How VTubers Reinterpret Existing Music
• 5 VTuber Original Songs That Broke Out Beyond Their Fanbase
• VTuber Music, Explained: How Virtual Performers Became Real Recording Artists
• VTuber Concerts 101: How Virtual Live Shows Actually Work
• Hoshimachi Suisei's Arena Tour: Inside the First VTuber to Headline a Music Festival
• Kizuna AI's Comeback: What Her Return Means for VTuber Music's Next Decade
• How hololive and NIJISANJI Each Approach VTuber Music: Two Ecosystems, Two Strategies
• What Is hololive? Inside the World's Biggest VTuber Agency, Explained by Marine
• What Is NIJISANJI? Japan's Other VTuber Powerhouse, Explained by Marine
• What Is Hello Kitty? The 50-Year-Old Sanrio Icon, Explained by Marine
• What Is Godzilla? Toho's 70-Year Kaiju King, Explained by Marine
• What Is VTuber Culture? Ten Years Since the Term Was Coined, Explained by Marine
• What Is Kizuna AI? The Original VTuber, Now Marking 10 Years, Explained by Marine
• What Is Hoshimachi Suisei? The hololive VTuber Building Her Own Music Agency, Explained by Marine
• What Is Usada Pekora? The hololive VTuber Known for Her "Peko" Catchphrase, Explained by Marine
• What Is Houshou Marine? The Popular hololive VTuber "Captain," Explained by Marine
• What Is Sanrio? The Company Behind Hello Kitty and 450+ Characters, Explained by Marine
• What Is Bandai Namco? The Merger Behind Gundam, Tekken, and Pac-Man, Explained by Marine
• What Is PlayStation Japan? The Tokyo Roots of a Global Gaming Giant, Explained by Marine
• What Is Crunchyroll? The Sony-Owned Platform Bringing Anime to the World, Explained by Marine
• Japanese Game Companies to Watch Before Tokyo Game Show 2026
• Shuri Castle's 2026 Restoration: Why Its Return Matters to Japan
• Nintendo Switch 2 Nears 20 Million Global Sales Milestone

All Stories