Brands · Aug 16, 2026
VTuber Cover Songs (Utawaku), Explained: How VTubers Reinterpret Existing Music
「歌枠」とは?VTuberが既存曲を歌うカバー配信文化
Article
A VTuber singing a cover live isn't the same thing as a produced "cover video" — utawaku is its own format, with its own culture, and its own reason fans show up for it.
A Song Stream, Not a Cover Video
"Utawaku" combines "uta" (song) and "waku" (broadcast slot) — a livestream dedicated to singing existing songs, in real time, often with viewer requests and chat interaction shaping the set. This is structurally different from "utattemita," the edited, pre-recorded cover-video format at the center of utaite culture.
The Licensing Infrastructure Behind It
Utawaku is legally practical in Japan largely because platforms like YouTube and Niconico hold blanket licensing agreements with rights organizations like JASRAC, covering many songs for streamer performance without individual clearance — though rights holders can and do opt specific songs out, so not everything is fair game.
Distinct From Original Music, Too
Utawaku sits alongside, not inside, VTuber original-song releases — a talent's utawaku stream showcases raw vocal ability and real-time personality, while an original single is a produced, official release. Both build a VTuber's music identity, but in genuinely different ways.
What To Know
Understanding utawaku as a distinct, live format — not a lesser or rougher version of a produced "utattemita" cover video — explains why fans treat a good utawaku moment as a genuinely special, unrepeatable experience, closer to catching a great live show than watching a polished music video.
The blanket licensing arrangements between platforms like YouTube/Niconico and JASRAC are a significant, if often invisible, piece of infrastructure — without them, the sheer volume of individual streamers covering copyrighted songs live would be legally impractical at Japan's actual streaming scale.
What Fans Are Saying
- "Didn't realize utawaku and utattemita were actually different formats, not just different words for the same thing."
- "The JASRAC licensing angle explains a lot about why so many streamers can cover songs without drama."
Original Japanese
- 「歌枠と歌ってみたが別の形式だとは知りませんでした」
- 「JASRACの包括契約の話で、色々腑に落ちました」
Easy Japanese
「歌枠」は、VTuberが既存の曲をライブ配信で歌う配信のことです。編集された「歌ってみた」動画とは違います。
Source: TBM Editorial