NIJISANJI EN's BY THE BEAT Drops the "MERORI" Music Video, Part of a New Monthly Song Project

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NIJISANJI EN's music side keeps building momentum: BY THE BEAT's "MERORI" gets its music video this week, right as NIJISANJI EN announces a new ongoing monthly song project.

"MERORI" Gets Its Music Video

BY THE BEAT — the NIJISANJI EN unit made up of Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair — releases the music video for "MERORI" on August 19 at 22:00 JST, with the Japanese-version video "MERORI (For Me)" following on August 25. The song, out since late July, is built around a summer-pool-party mood with a Latin-inspired, sing-along hook.

A New Monthly Project: NIJI ENcounter

Alongside the MV news, NIJISANJI EN announced "NIJI ENcounter," a project bringing NIJISANJI EN Livers together with music creators to release a brand-new original song every month — meaning BY THE BEAT's release is likely just the first of a regular stream of new VTuber music to follow.

What To Know

A full music video, not just an audio release, gives fans something to actually watch and share immediately — and pairing it with a newly announced monthly song project means this isn't a one-off, it's the start of a recurring release fans can follow going forward.

NIJISANJI's parent company ANYCOLOR increasingly treats its VTuber units like real idol groups — proper multi-song releases, music videos, and now a recurring monthly single project — mirroring the release cadence of the mainstream Japanese idol and J-pop industry rather than one-off fan content.

What Fans Are Saying

• "Been humming mero mero mero meroring for weeks, so glad the MV is finally here."
• "A whole monthly song project on top of this? NIJISANJI EN's music side is not playing around lately."

Original Japanese

• 「MERORIのMV、公開が楽しみです」
• 「毎月新曲というのはすごい企画ですね」

Easy Japanese

「BY THE BEAT」の新しい曲「MERORI」のミュージックビデオが8月19日に公開されます。