Persona’s 30th Anniversary Animate Campaign Expands From Ikebukuro to Asia and North America

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Persona turns 30 this year — and animate isn't celebrating it in one store. The campaign runs across more than a dozen cities on three continents.

The Ikebukuro Flagship

The core only-shop campaign runs at animate's Ikebukuro flagship from September 19 through October 25, 2026 — the longest and most central run of the campaign.

The Overseas Schedule

Taipei and Kaohsiung run September 11-28. Hongdae in Seoul, Bangkok, and Kuala Lumpur run September 12-27. Los Angeles and Hong Kong run September 19-October 4. The Shanghai flagship, Shanghai Wujiaochang, Hangzhou, Beijing, and Chengdu run September 24-October 18. San Francisco runs October 3-25 — meaning the campaign's overseas leg alone stretches from mid-September into late October.

A Separate Anniversary Fair

Alongside the only-shop campaign, a separate anniversary fair also runs at all animate stores in Japan and select overseas locations — meaning even stores outside the only-shop city list are marking the anniversary in some form.

Fan Perspective

For Persona fans outside Japan, this campaign is a rare chance to get the same kind of in-store anniversary experience without needing to travel to Ikebukuro — while the flagship itself still anchors the whole rollout.

What To Know

This is a strong example of a Japanese game IP anniversary being activated through physical retail simultaneously across multiple countries, rather than staying a Japan-only celebration.

Animate began as a Japanese specialist store network and now acts as an international physical distribution point for anime and game fandom, with its Ikebukuro flagship remaining the symbolic center even as the campaign goes global.

Easy Japanese

「ペルソナ」30周年を記念したアニメイトの企画が、池袋を中心に、アジアや北米の店舗にも広がっています。