Sanrio Characters Return to Gokurakuyu and RAKU SPA for a New Bath Collaboration

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Sanrio's characters are back at the bathhouse for round two.

Three Weeks Nationwide

The second Sanrio Characters x Gokurakuyu/RAKU SPA collaboration campaign runs October 22 - November 10, 2026, at participating locations spanning Aomori, Miyagi, Fukushima, Ibaraki, Chiba, Saitama, Tokyo, Kanagawa, Shizuoka, Aichi, Niigata, Ishikawa, Fukui, Osaka, and Miyazaki.

Character Baths, Menu, and Goods

Five character-inspired collaboration baths are available, alongside a limited-time food and drink menu. Confirmed featured characters include Hello Kitty, My Melody, Kuromi, Usahana, and Cogimyun. The "Sanrio Characters Plus Set" adds JPY 1,100 to admission for a random collaboration muffler towel from five designs, and original collaboration goods are sold separately.

Goods Sales Windows and Bonuses

Online goods sales run October 22 (13:00) through November 23 (23:59) on GK Store — note that this online sales window is separate from, and longer than, the physical campaign's October 22 - November 10 run. In-store purchase restrictions apply October 22-25. A purchase bonus offers one random washi-style sticker from 10 designs for every JPY 2,000 spent on eligible goods, while supplies last.

Ask Marine

Want to know which of the participating locations is closest to you, or what the character baths look like? Ask Marine.

What To Know

Five different character-themed baths plus a dedicated food menu and exclusive goods give Sanrio fans a reason to turn a routine bathhouse visit into a full collaboration experience, with locations spread across much of Japan rather than confined to one city.

Gokurakuyu/RAKU SPA is a real, nationwide Japanese public bathhouse chain, and character collaborations like this — reaching fans through everyday leisure visits rather than a single destination event — are a distinct, well-established category of Japanese fan-brand partnership.

What Fans Are Saying

• "Five character baths means five bathhouse trips, no complaints here."
• "Hoping my local location has the Kuromi bath."

Original Japanese

• 「キャラクターイメージ風呂が5種類もあるなんて、通い放題ですね」
• 「近くの店舗にクロミのお風呂があるといいな」

Easy Japanese

サンリオキャラクターズと温泉施設「極楽湯・RAKU SPA」のコラボ第2弾が、10月22日から11月10日まで開催されます。キャラクターのお風呂やグッズが楽しめます。