hololive Begins Its Next Era With New Brand, App and First Original TV Anime

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A new logo and a new app

hololive production used a new broadcast series called "hololive Next" to reveal a brand refresh on September 7, 2026, starting with a new logo that will roll out first online, then gradually extend to official shops, live events, and merchandise.

The broadcast also introduced a new app called "hololive raku," part of a wider production and streaming overhaul Cover Corporation is rolling out ahead of hololive's 10th anniversary.

First original TV anime project

Alongside the branding changes, hololive announced its first original TV anime project, tentatively referred to as "Odeholo." Full details — including any confirmed title, story information, or production staff — are scheduled to be revealed during a special broadcast on September 23, 2026.

A "10th Anniversary Countdown" site has also launched, marking the runway to hololive production's 10th anniversary on September 7, 2027.

Analysis: what this signals

[Analysis] Taken together, the new logo, the new app, and a first original anime project point toward hololive positioning itself as a broader entertainment brand rather than a streaming-first VTuber agency alone, ahead of its 10th-anniversary year. This reading is Marine's own interpretation of the announcement's direction, not an official statement from Cover Corporation about long-term strategy.

What To Know

A new logo, a new app, and hololive's first-ever original anime project are all structural changes to how the brand presents itself — for longtime fans, this signals hololive moving beyond its stream-first identity ahead of its 10th anniversary.

VTuber agencies periodically refresh branding as they scale internationally, but committing to an original TV anime project is a comparatively rare and significant step beyond streaming and music, which is why it stands out from a routine logo update.

What Fans Are Saying

Original Japanese

Easy Japanese

hololiveが9月7日、新しいロゴと新しいアプリ、そして初めてのオリジナルアニメ企画を発表しました。詳しい内容は9月23日に発表される予定です。