ULTRA STORE Brings Five Major Game and Anime Franchises to an Immersive Odaiba Pop-Up

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ULTRA STORE is already open in Odaiba, and it's aiming for more than a shopping trip.

Open since September 4 and running through September 23 at DECKS Tokyo Beach, the "STORE × LBE" pop-up combines merchandise from five franchises with large-scale immersive visuals.

Five Franchises, One Store

ULTRA STORE gathers more than 500 items across five titles: Sonic the Hedgehog (35th anniversary), Puyo Puyo (35th anniversary), the Persona series (30th anniversary), the Tokyo Revengers TV anime, and Hypnosis Mic -Division Rap Battle-.

Beyond Merchandise

The store's LED DAIBA STUDIO venue also features a large-scale LED immersive visual experience called "THE MOON," plus a free Odaiba digital stamp rally. Completing the rally can award a Joypolis admission ticket, subject to current official conditions.

Visitor Information

ULTRA STORE runs September 4–23, 2026, at LED DAIBA STUDIO, DECKS Tokyo Beach 3F (1-6-1 Daiba, Minato-ku, Tokyo). Admission is free; merchandise is sold separately.

Hours are 11:00–20:00 on weekdays and 11:00–21:00 on weekends/holidays, extending to 22:00 on drone-show days. Congestion may lead to entry restrictions, and items are limited and may sell out.

What To Know

The interesting part is the mix of anniversary merchandise and immersive visuals. Fans of very different franchises can encounter them in the same physical space, while the stamp rally encourages visitors to explore Odaiba beyond the store itself.

Odaiba is one of Tokyo's strongest districts for large entertainment complexes, digital attractions, gaming and waterfront leisure. An event combining retail, LED media and a district-wide stamp rally fits that destination-based entertainment style well.

What Fans Are Saying

Original Japanese

Easy Japanese

「ULTRA STORE」が、9月4日から23日までお台場で開かれています。5つの作品の500点以上のグッズと、大きなLEDの映像体験が楽しめます。