JO1 Takes Over SHIBUYA109 with an Autumn Campaign, Pop-Up and Shibuya Café

Article

SHIBUYA109's autumn calendar now belongs to JO1.

The "SHIBUYA109 × JO1 AUTUMN CAMPAIGN" is already underway, running September 1–15, 2026, at SHIBUYA109 Shibuya and SHIBUYA109 Abeno in Osaka.

What Fans Can Experience

The campaign spans campaign-exclusive visuals, JO1 member comment videos, and solo posters, alongside a building-wide BGM takeover that plays JO1's music throughout SHIBUYA109 Shibuya.

A JO1 collaboration café exclusive to SHIBUYA109 Shibuya is running alongside "JO1 AUTUMN CAMPAIGN POPUP STORE 2026," open at five locations nationwide — in Shibuya, at B1F "DISP!!!" — plus a present campaign for visitors.

Why Shibuya Matters

SHIBUYA109 has long been associated with youth fashion and popular culture, sitting at one of Tokyo's most recognizable entertainment and shopping intersections.

That existing identity is part of why a campaign spreading across visuals, café content, retail and building-wide sound feels closely tied to Shibuya itself rather than a single storefront promotion.

Visitor Details

The campaign runs through September 15, 2026, centered on SHIBUYA109 Shibuya (2-29-1 Dogenzaka, Shibuya-ku, Tokyo), with a parallel run at SHIBUYA109 Abeno in Osaka.

It comes ahead of JO1's planned October 2026 debut in the United States.

What To Know

For JO1 fans, the campaign gives several ways to experience the group physically in one location — visuals, music, café content, merchandise and member messages — rather than interacting only through streaming or social media.

Shibuya is one of Tokyo's best-known areas for fashion, music, youth-oriented entertainment and large-scale brand campaigns. SHIBUYA109 is part of that landscape, so a fan campaign that spreads across the building feels closely tied to the district itself.

What Fans Are Saying

Original Japanese

Easy Japanese

「SHIBUYA109×JO1 AUTUMN CAMPAIGN」が、9月1日から15日まで渋谷などで行われています。渋谷限定のカフェやPOPUP STOREがあります。