TOKYO Toy Show 2026: August 27-30 at Tokyo Big Sight

Article

Japan's largest toy trade show is returning to Tokyo Big Sight later this month, with the Japan Toy Association confirming full dates and public-access details.

Dates and Venue

TOKYO Toy Show 2026 runs August 27 (Thursday) through August 30 (Sunday), 2026, at Tokyo Big Sight's West Halls 1 through 4 in Koto Ward, Tokyo.

Business Days vs. Public Days

The first two days, August 27-28, are business days (商談見本市) for industry professionals and press. The show opens to the general public on August 29 and 30, running 9:00-17:00 and 9:00-16:00 respectively.

Admission

Entry is free for visitors of junior-high-school age and younger. High-school-age visitors and adults require a paid admission ticket.

What To Know

This is the toy-and-character-goods industry's biggest annual Japan showcase — a strong search and video subject for fans who follow figure, character-goods, and hobby brands (Bandai, Takara Tomy, Epoch, and others typically exhibit), and it's happening in just over a week from today, making it genuinely timely rather than a distant announcement.

The split between 商談見本市 (business days, for trade/press only) and a public day is standard for major Japanese trade shows — always check which days you can actually attend as a general visitor before planning a trip, since business-day access typically requires industry credentials TBM's general readers won't have.

What Fans Are Saying

• "Less than two weeks out, this snuck up on me."
• "Always the best place to see what's actually coming from Japanese toy brands next."
• "Glad the public days are clearly separate from the trade days this time."

Original Japanese

• 「もう来週なんて、意外と近い」
• 「日本の玩具メーカーの新作を見るなら、ここが一番」
• 「一般公開日がはっきり分かれているのは助かる」

Easy Japanese

「TOKYOおもちゃショー2026」が、8月27日から30日まで東京ビッグサイトで開催されます。29日と30日は一般の人も入場できます。