The KOJIMA PRODUCTIONS × PARCO GAMES Strand Store Is Live at Shibuya PARCO Through August 30

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A major DEATH STRANDING-themed pop-up is still open in the heart of Shibuya — and with free admission running through the end of August, it's a genuinely accessible stop for fans visiting Tokyo this summer.

What the STRAND STORE Actually Is

Running June 6 through August 30 at Shibuya PARCO's 5th-floor event space, the KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE is built around the "strand" (connection) theme central to Hideo Kojima's DEATH STRANDING series. Rather than a straightforward merchandise booth, the space brings together gaming, fashion, music, food, and lifestyle brands — more than 15 collaborations in total — under one roof.

The Playable Centerpiece

The pop-up's "PLAY ROOM" lets visitors experience "DEATH STRANDING 2: ON THE BEACH" on an ultra-wide monitor, alongside exclusive event-only merchandise and displays of pre-release items. Admission to the space itself is free, though the opening days in June required advance lottery reservations.

What To Know

For international Kojima/DEATH STRANDING fans planning a Tokyo trip, this is a genuinely large, months-long, free-admission activation rather than a one-day pop-up — a rare chance to experience Kojima Productions' brand world in physical space, not just through the games themselves.

A major game studio partnering directly with a Japanese department store chain (PARCO) to build an extended, culture-spanning retail experience — rather than a narrow merch table — reflects how deeply integrated game culture has become with Japan's broader fashion and commercial retail scene, especially in Shibuya.

What Fans Are Saying

• "Free admission for a pop-up this elaborate is honestly generous."
• "The ultra-wide DEATH STRANDING 2 play room alone is worth the trip to Shibuya."
• "Love that it's running for three whole months instead of just a weekend."

Original Japanese

• 「これだけ作り込まれたポップアップが無料入場なのはありがたい」
• 「超ワイドモニターでのDEATH STRANDING 2体験だけでも渋谷に行く価値がある」
• 「週末だけじゃなく3か月間開催してくれているのが嬉しい」

Easy Japanese

KOJIMA PRODUCTIONSとPARCO GAMESのコラボイベント「STRAND STORE」が、渋谷PARCOで8月30日まで開催されています。入場は無料です。